Former Big Brother Naija housemate, Adekunle Olapade, has expressed concern that many reality stars struggle financially after the show. He attributes this trend to Nigeria’s lack of a reality TV culture, which fails to provide a clear path to success for contestants once the show is over.
Adekunle notes that some participants join the show without stable jobs, hoping to change their financial situation.
“Let me double down and say that BBN is the biggest reality tv show in Africa, but somehow, Nigeria does not have a Reality TV culture – there’s almost no certain success path after the show and most of the reality stars suffer for this.
A lot of the cast didn’t have 9-5s to begin with – which is why they tried to change their story by going on the show. Only a few had jobs/businesses before they went on the show. But yes, going back if things didn’t work out doesn’t sound like a bad idea,” he wrote on his handle.
This sentiment is echoed by activist lawyer Deji Adeyanju, who questioned whether BBNaija winners actually receive their prizes, citing instances where winners became poorer after the show. Adekunle’s comments have sparked mixed reactions online.
