JD Sports and New Balance have unveiled four exclusive colorways of the New Balance 740, which launched on February 13th, 2025.
This collaboration features global artistes Ayra Starr, Jaden Smith, and Zom Marie, each showcasing the sneaker’s versatility from morning to night.
The campaign emphasizes the 740’s blend of archival design and modern updates, making it suitable for both performance and lifestyle wear.
The JD-exclusive New Balance 740 stands out with its limited-edition colorways and star-studded campaign, highlighting the sneaker’s adaptability across different lifestyles. 
The campaign positions the 740 as an aspirational yet accessible ‘all-day style’ shoe for JD consumers worldwide. 
The New Balance 740 is available in men’s and women’s sizes at JD Sports. 
For a closer look at the collection, visit JD Sports’ official website or follow their social media channels.
