Nigerian star Ayra Starr has amplified her status as a global force in music by emerging as the most-streamed female artist in Nigeria, Ghana, and Kenya, according to Spotify’s 2024 Wrapped findings.
The announcement, made on December 6th by Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa, highlights Starr’s meteoric rise and her unparalleled influence across the continent. Her dominance on the streaming platform reflects the growing impact of female artists in shaping the music industry in Sub-Saharan Africa.
Ayra Starr, who rose to prominence with hits like AWAY, RUSH, and BLOODY SAMARITAN, has continued to captivate audiences with her unique sound, compelling storytelling, and dynamic stage presence. Her success on Spotify underscores her wide-ranging appeal, not just within Africa but globally, as her music transcends borders and resonates with listeners worldwide.
In her statement, Phiona Okumu praised Starr’s achievements, emphasizing that her reign as the most-streamed female artiste across three major African markets demonstrates the increasing prominence of African female artistes in the global music scene.
“Ayra Starr’s dominance speaks volumes about the incredible talent coming out of Africa and how platforms like Spotify are helping amplify these voices,” she said.
As 2024 draws to a close, Ayra Starr’s achievement marks a pivotal moment for African music, celebrating the power of female artistry and the ability of African talent to inspire audiences on a global scale.
